Monday, 7 April 2014


CONTEMPORARY ISSUES IN HOSPITALITY INDUSTRY

HALAL AND HARAM ISSUES IN FOOD AND BEVERAGES

 

In food industry, modern science and technology lead to design of variety foods and beverages. The development comes together with booming of additives and ingredients to equivalent with demands and perfections in food production. Different types of beverages as well as variety of foods existing in the market often puzzle the consumers especially Muslims and most of them are ignorant of what they have consumed. Generally Halal means clean and healthy food which has also being confirmed scientifically.

In Islam, the intake of Halal food and beverage and using Halal customer products are requisite in serving Allah, the Creator and the Almighty. So, Muslims communities are very mindful of food ingredients, handling process and packaging of food products. The foods and beverages are only Halal if the raw materials and components used are Halal and it is fully compatible to the Islamic rule nowadays, “Halal” oriented foods and beverages get food industry attention in all over the country as is accepted to become a significant contributor to economic growth. It must be implicit that the production of Halal food and beverage are not only important to Muslims, but also to food producers, by means of improved market recognition of their products. . Study mode (2010)

According to Chitakasem (2007). It is expected that Halal tourism will attract non-Muslim tourists who are looking for a traditional experience. Airlines are planning to introduce a Halal flying experience particularly for Hajj and Umrah flights. Services such as Halal menus, in flight calls for prayer, provision of Al-Quran in addition to Halal in flight entertainment and separated seating arrangements will compose the Halal package (WTM, 2007).Future growth in Islamic finance, it is expected, will support Shariah compliant investments in the tourism industry. It is expected that many Islamic hotel brands will appear specifically for the needs of Muslim tourists in the Middle East and this will extend to all Muslim countries. Abdullah (2007).  Haram is anything prohibited according to the Quran it can be pork or alcohol.
 


REFERENCE LIST

Abdullah, S. (2007). GCC Urged to Intensify Role in Islamic Tourism. [Online] Retrieved March 20, 2014, from http://memrieconomicblog.org/bin/content.cgi?article=2084

Chitakasem, P. (2007). Halal tourism -untapped potential for middle east. [Online]. Retrieved March 10, 2014, from http://www.wtmlondon.com/page.cfm/link=2051

Shakiry, A. S. (2008). Tourism Halal imposing themselves little by little. [Online]. Retrieved March 13, 2014, from http://www.islamictourism.com/news_A.php/3838 (IN ARABIC).

Study mode (2010) Study mode. [Online] available at http://www.studymode.com/essay(accessed 20/03/2014)