CONTEMPORARY
ISSUES IN HOSPITALITY INDUSTRY
HALAL
AND HARAM ISSUES IN FOOD AND BEVERAGES
In food industry, modern
science and technology lead to design of variety foods and beverages. The
development comes together with booming of additives and ingredients to
equivalent with demands and perfections in food production. Different types of
beverages as well as variety of foods existing in the market often puzzle the
consumers especially Muslims and most of them are ignorant of what they have
consumed. Generally Halal means clean and healthy food which has also being
confirmed scientifically.
In Islam, the intake of Halal
food and beverage and using Halal customer products are requisite in serving
Allah, the Creator and the Almighty. So, Muslims communities are very mindful
of food ingredients, handling process and packaging of food products. The foods
and beverages are only Halal if the raw materials and components used are Halal
and it is fully compatible to the Islamic rule nowadays, “Halal” oriented foods
and beverages get food industry attention in all over the country as is
accepted to become a significant contributor to economic growth. It must be
implicit that the production of Halal food and beverage are not only important to
Muslims, but also to food producers, by means of improved market recognition of
their products. . Study mode (2010)
According to Chitakasem
(2007). It is expected that Halal tourism will attract non-Muslim tourists who
are looking for a traditional experience. Airlines are planning to introduce a
Halal flying experience particularly for Hajj and Umrah flights. Services such
as Halal menus, in flight calls for prayer, provision of Al-Quran in addition
to Halal in flight entertainment and separated seating arrangements will
compose the Halal package (WTM, 2007).Future growth in Islamic finance, it is
expected, will support Shariah compliant investments in the tourism industry.
It is expected that many Islamic hotel brands will appear specifically for the
needs of Muslim tourists in the Middle East and this will extend to all Muslim countries.
Abdullah (2007). Haram is anything
prohibited according to the Quran it can be pork or alcohol.
REFERENCE LIST
Abdullah, S. (2007). GCC
Urged to Intensify Role in Islamic Tourism. [Online] Retrieved March 20, 2014,
from http://memrieconomicblog.org/bin/content.cgi?article=2084
Chitakasem, P. (2007). Halal tourism -untapped
potential for middle east. [Online]. Retrieved March 10, 2014, from
http://www.wtmlondon.com/page.cfm/link=2051
Shakiry, A. S. (2008).
Tourism Halal imposing themselves little by little. [Online]. Retrieved March
13, 2014, from http://www.islamictourism.com/news_A.php/3838 (IN ARABIC).
Study mode (2010) Study mode.
[Online] available at http://www.studymode.com/essay(accessed
20/03/2014)